March 11, 2025 – Milan, Identità Golose – Cereal Docks officially introduced HeliaPro, its innovative sunflower protein flour, during the event “Come un girasole” (“Like a Sunflower”), which brought together leading players from the food industry. The launch event took place in the inspiring setting of Identità Golose, and hosted a captivating sand art performance by Erica Abelardo and music by Francesco Parrino, turning the production process into a true work of art—just as HeliaPro redefines the concept of ingredients by offering innovative solutions for healthy and balanced nutrition.
“HeliaPro marks a significant step in the Group’s strategic evolution. Through research and innovation, we are expanding our range of high nutritional value ingredients to meet a growing market demand for plant-based products that promote wellness. Our aim is to offer functional ingredients that improve the nutritional profile of foods and align with new consumption trends. The increasing demand for allergen-free, lactose-free, and clean label plant-based proteins highlights a shift in consumer preferences, with a stronger focus on health and wellbeing. With HeliaPro, we want to support the food industry in developing innovative products that meet these needs while maintaining a strong connection to the upstream agricultural supply chain, ensuring quality and safety of raw materials,” said Giacomo Fanin, Business Director of Cereal Docks.
During the event, PastryChef Luigi Biasetto showed the potential of HeliaPro through a live show cooking session, highlighting the ingredient’s most appealing features for pastry applications and confirming its versatility and value across the confectionery and more.
Developed through Cereal Docks’ long-standing expertise in the transformation of plant-based raw materials, HeliaPro stands out for its high protein content (50%),absence of common allergens, and exceptional versatility. It is ideal for the creation of plant-based, gluten-free, and clean label products and can be used in a variety of applications, including bread, pasta, snacks, protein bars, plant-based burgers, sauces, and spreads.
The production process behind HeliaPro is designed to be gentle and environmentally respectful, preserving the nutritional value of sunflower seeds, which are naturally non-GMO and sourced from the European Union.
With HeliaPro, Cereal Docks reaffirms its commitment to grow in the functional ingredients sector through the synergy of its strong technical expertise and innovation-driven partnerships with client companies. This new sunflower protein ingredient aims to be a strategic ally for food companies looking to develop innovative, nutritionally balanced products—without compromising on taste or the benefits of natural nutrition.
Check out the event photos and highlights video:
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